TODAY, Influencers Marketing is $10 billion industry Worldwide and rapidly growing.
But this revolution of Influencers Marketing is a Tradition That Started Deeply From “The Heart of Hollywood” And American Music Industry.
Millions of people followed and flocked the likes of Al Pacino, Beyonce, Jay Z, Chris Pratt, Jennifer Lawrence, Scarlett Johnson, Rihanna, Kim Kardashian, Tom Cruise, Brittney Spears, Eminem, Maria Carey, Matt Damon, Angelina Jolie, Nicki Minaj, and more.
Their lifestyle looked amazing and people wanted to be like them, they had best homes, best fashion, best skin care, I mean the best everything (at least on social media/magazines) and pretty much everyone wanted to be them.
So if Rihanna swears she wears Chris Dior’s black widow perfume, every single woman on earth (especially her fans)
will start buying Black Widow perfume by Chris Dior.
Or Jay Z posts a picture wearing Tom Ford shoes (even if he captions it with something that totally doesn’t even make any sense like “We balling bitches #tomford”), everybody will be rushing to get Tom Ford shoes like bees to honey.
It worked so well because these celebrities were influencers, their very behaviour and words are so influential it’s shaping how millions of people live.
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