In the professional services area, where the service rendered is often intangible, companies need to be positioned to offer outstanding quality and the highest possible level of specialization. Companies in the industry are called upon to provide increasing accuracy in project estimates, greater respect for deadlines, and better responsiveness to clients’ needs. Efficiency, then, is fundamental to achieving business goals.
Firms in the field of professional services become truly competitive when they have the tools they need for integrated management of all aspects of the company’s value chain. In marketing and sales, as well as in relationships with clients, suppliers, business partners, and consultants, they must demonstrate outstanding skills and services, reinforce and defend their market position, and provide ongoing care for existing customers even as they create functional connections between promotion and execution.
Marketing teams can use
CRM Professional Services to make forecasting simpler and more accurate. They can get clear visibility over every opportunity or lead, and map out the whole customer journey from enquiry through to sale, so giving them a better understanding of the sales pipeline or prospective work coming in.
