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Media and Entertainment Company in India, today is all set to enter the Golden Era. Currently one of the largest markets in the world the industry is growing and is said to be raking in multi billions in another couple of years. The Industry as of date has an estimated size of US$ 7.72 billion and is expected to reach US$ 18.32 billion by 2010 with maximum growth expected in television and film segments. There are more then 300 national and regional television channels and close to 1000 films made every year. In 2007 the Indian media and entertainment industry grew 17 per cent over the previous year, touching the US$ 11.92 billion mark, according to a joint report by industry body the Federation of Indian Chambers of Commerce and Industry (Ficci) and audit firm PricewaterhouseCoopers. Moreover if you are into another business not necessarily entertainment, exposing it to the media will get you publicity which in turn may prove useful to gathering good revenue.
The biggest boom in the entertainment sector in India over the last decade has come through the Indian Film Industry. The Indian film industry, with over 3 billion admissions per annum, is the largest in the world, in terms of number of films produced per year. The opening of the film industry to foreign investment coupled with the granting of industry status to this segment has had a favorable impact, leading to many global production units entering the country. For example, Walt Disney has partnered with Yash Raj Films to make animated movies, the Warner Group is funding the Sippys' film projects, Viacom has joint-ventured with the TV 18 group to form Viacom-18, and Sony Pictures Entertainment has co-produced Saawariya with SLB Films (Sanjay Leela Bansali FIlms). Simultaneously rise in income of individuals and advancement of technology & change in consumption patterns have completely altered the style of functioning of the industry. Right from the production, distribution, exhibition to marketing the entire lookout has gone hi-tech. One primary change has been the rapid growth of multiplexes, which meets consumer demand for quality entertainment and has also helped boost production of niche films targeted at niche audiences.
Coming to the media part good and attractive media helps your company look professional & ensure that your customers buy from you. They can be your individual buyers or business to business customers. A good advertising campaign for your business could do it a world of good by convincing the general people the top of mind awareness for your company or product. An
advertising company in India along with a
public relation agency in India does play an important role in entertainment media. When you use entertainment media make the campaign look extremely professional, fresh and tight, make it funny so that people can relate to it and most importantly avoid vulgarity. Entertainment media production is a powerful tool in helping generate revenue and if used as accurately as possible could propel your business to a different level altogether.
