A
refer-a-friend program typically involves several steps:
1. Initiation - The company introduces the
referral marketing program, often through the existing customer's account dashboard, email, or a dedicated referral page. They outline the program's terms, incentives, and how referrals can be made.
2. Referral Invitation - The existing customer, motivated by rewards or incentives offered by the program, invites their contacts to try the product or service. They can do this via personalized referral links, emails, or social media shares.
3. Recipient's Action - The recipient, upon receiving the referral invitation, decides whether to accept it or not. They might click the referral link, sign up, or make a purchase based on the recommendation.
4. Rewarding Referrals - If the referred individual becomes a customer or takes the desired action (like making a purchase or signing up), both the existing customer (referrer) and the new customer (referred) may receive incentives, discounts, credits, or other rewards specified by the referral marketing program.
5. Tracking and Management- The company tracks the referrals through unique codes, links, or identifiers, ensuring proper attribution of referrals to the referrers and granting rewards accordingly.
