It seems in our nation’s current economic state the red oceans of competition are only becoming more red. The opportunity to “think outside the box” and apply
Blue Ocean Strategy is now more relevant than ever.
In Brian Shaheen’s, Advertising Age “Rethinking
Blue Ocean Strategy in a Down Economy” the associate professor at Syracuse University’s S.I Newhouse School of Public Communications stresses the importance of extraneous strategies.
But, Shaheen goes on to say, “The entire global economy today requires
Blue Ocean Strategy. It requires going into a whole new space — a whole new space in your mind, in your corporate strategy, in your corporate tactics — to do well, to prosper.""
In this recession it is essential to reconstruct the market boundaries. It is time to focus on value innovation that simultaneously creates differentiation and low cost.
