I’ve recently been discussing the subject of online business optimisation to improve profits with a good friend Brian Allmey. Brian helps businesses, aspiring entrepreneurs and ambitious managers to develop their business and themselves. On the subject of ecommerce, Brian suggested business owners ask themselves the following questions:
Is your webstore empty, or are people queueing to get in?
Do you have a market stall, or a heaving high street store?
Does everyone cheer when you make a sale, or are your ears drowned by ringing tills all day?
We both know what the correct answer should be to ensure your long term profitability. In the current economic climate your website should be a huge supportive arm to your long term business goals, reaching out, grabbing people’s attention and encouraging the measurable growth of your business.
Understanding the basics of search engine marketing can benefit every small business owner. When done correctly, search engine optimisation can be the most cost effective and most time efficient way to drive traffic and customers to your website; encouraging visitor interaction, contact and ultimately sales.
When you know the ways to get onto the front page of Google, you’ll be amazed at the difference it can make to your business. There are things that you can do straight away to help Google find you and index your content.
What you will learn with Intune Search Engine Marketing Training:
1. What Google is looking for
2. How you can optimise your own website
3. Terminology and acronyms
4. Truth and fiction
5. How you can drive traffic to your website
6. How you can get and retain Google’s attention
7. Tools you can start using immediately
8. Measuring your website’s results
Why you should take Intune Search Engine Marketing Training:
1. If your website is not on the first page of Google you have very little chance of being found
2. SEO is the cheapest way to market your business
3. SEO is within your ability
4. You can start getting results straight away
5. You will know what to write for your website
6. You will get a taste of how to use social media to your advantage
Intune Media are advocates of transferable skills, a registered learning provider and offer a 1-2-1 introductory training courses to help you understand what you can and can’t do yourself, where you should be focusing your attention to get the best results for your business and how to get your website noticed now and in the future. 90% of people in the UK use Google to find what they are looking for; enquire about our training to make sure that they can find your business. Increase your knowledge, increase your exposure and increase your profits. Contact jessica@intune-media.co.uk for a no-obligation online business health check.
