Many people would look at the assembly line in a McDonald’s Corp. (MCD) kitchen and see ultra- efficiency. Not Helen Zelman. She said robots could knock out tastier burgers faster, and for less money.
“Right now you’re limited by what a 16- or 18-year-old fry cook can do,” Zelman said. “Robots can perform more complex tasks. You could think about making Five Guys burgers at McDonald’s prices or even higher-quality burgers at Five Guys prices.”
As for Momentum Machines, they’re still perfecting their prototype, a contraption standing about 5 feet tall (1.52 meters) that cooks burgers and toasts buns on a conveyor belt, then slides them into compartments so that an automatic slicer can cut fresh vegetables and layer them on the burgers. Another conveyor belt passes the burger into a bag.
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