Adserver:An
ad server is a computer server, specifically a web server that stores advertisements used in online marketing and delivers them to website visitors.
OpenX:OpenX is the world's most popular free
open source ad server. Take control, manage your advertising and make more money from online advertising today. Since
OpenX is published under the GPL license, there is no cost to use the software. It is freely downloadable from
openx.org.
Even if
openx grasp lots of feature but still some modules makes, openx interface more users friendly.
“
Advanced Unique Impressions & Unique clicks” is one of those Modules.
This mod is very useful and reliable for both the administrator and the advertiser because, it helps to find out the number of unique users who have seen their banners and number of unique users who have clicked on each banner.
This characteristic is not available in openx. So to achieve this characteristic,
adservermods.com has developed this
module for openx users.
What is the
need of this module?
In
Openx advertiser can get only the impressions and clicks. It is disadvantage to advertiser. Because somebody (same user) clicking or refreshing add within certain time interval it also calculated in that impressions or clicks. So advertiser need to pay for useless impressions and clicks, to avoid this we have developed this module. Through this
module advertiser can find out the number of unique users who have seen their banners and number of unique users who have clicked on each banner.
Once you have
installed this module, you can get three (
Unique Impressions, Unique Clicks, Unique CTD) more information in statistics section with existing impressions and clicks.
