Rich Media:
Rich Media has changed the way
advertisement works online. More and more
advertisers are using rich media to create cool interactive
ads to encourage product sales through
online advertising.
Rich media offers unprecedented capabilities for measuring consumer interactions with the ad, such as the rate and time of interactions, video rolls and custom events. When interactivity and especially video are added to the mix, the impact on brand metric can be tremendous.
Measuring Success of Rich Media:Among the great appeals of rich media for advertisers is the detailed extent to which advertisers can track user interactions with the ads. Rich media tracking features far exceed what is possible from standard
online advertising.
Common Rich Media Advertising Metrics •
Interaction rate: How long on average the ads were displayed on the webpage. The percentage of the audience that engages with the ad unit. The lowest common denominator for "interaction" is a mouse-over, some portion of which may be incidental, so
advertisers should be sure to also specify actions they can track that indicate true user engagement, such as ad expansion or otherwise intentional involvement with the ad content.
•
Video views and completions: the start and finish rate for
video ads. Since in-banner video ads may be either initiated by user interaction (e.g., "
click play") or by default upon page load, starts and completions can provide important information on levels of user interest.
Rich Media Interaction Time Plug-in from Adservermods.com:The Rich Media Interaction Time got its importance for advertisers in understanding how successful ads are at engaging consumers. We “
Adservermods.com” has created the “
Rich media Interaction Time Mod” for Openx Adserver to provide benefit to the Advertisers.
Adservermods.com is one of the reputed mod or plug-in providers for
Openx Adserver with high quality and good services.
The Advertiser can clearly view the time spend by the user to your particular advertisement. This brings the high interactions and best result to the Advertisers.
