inbound marketing

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The inbound marketing (I.M) is a marketing strategy to bring the client to itself rather than go get with traditional outbound marketing techniques markting type. As, we must attract the attention of prospective customers by producing quality content on their site to be highly recognizable by search engines and shared on social networks. The objective is to gain the prospect’s attention. Also referred customers earned or acquired customer, a contrario paid customers or clients bought by advertising, paid search, etc. The inbound marketing encompasses the entire marketing-sales process from initial contact a visitor with your brand, until the purchase renewed. The I.M. term was popularized by the HubSpot software company that has made his specialty since 2006 and applies this methodology to promote itself with a very active and very rich blog. It was taken over by other mrketing automation vendors such as Eloqua and Marketo or Content Marketing platforms such as Limber. Others were able to complete this offer by adding automation scenarios as the solution Plezi. 80579

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