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There are some things that you have to know about small businesses before you can do well at meeting their needs. You have to realize that even though they have an independent spirit they know full well their limitations and that they need to outsource quite a bit of work.
The small business niche is one of the best markets there is so your strategies should be as well. The SBA says that any business with less that 500 employees.
That would mean that in the US alone there are over 15 million small businesses. Considering how small many of those are those small local businesses, there are a staggering number of needs.
There are very few of those businesses who have all the tools they need to be successful. What they need is you and what you have the ability to offer. The small business owner has limited resources, such as time and money and keep a tight reign on what little they have. Each small business owner considers what they are doing to be the most valuable thing in the world.
Small businesses also have a tendency to be very loyal to those who take care of them and treat them well. There are things that you need to do when not just seeking small businesses but keeping their business when you have it. You need to respect their independent spirit and treat them with respect.
