Some people considered popups as the most irritating thing in one online store. While the others, didn’t feel hatred when they see popups, especially in online store. In fact, popups help customers catch the store’s promotions more quickly. That’s the goal every store retailer need to achieve.
The purpose of a popup is basically provide a very strong call-to-action. And this action might be your promotion campaign – an announcement or sale which you offer to your customer. That’s how you can increase sale in holidays. In fact, season sales or holidays are the best time to increase sales by at least 50%, and you shouldn’t miss these events. There you are with your online store, if you are using Magento, you will be happy because you can use
Magento popup manager to totally control and manage the popups.
Other reasons for online store to use popups
_ To answer a potential question from visitors before they ask it. For example, you can answer the free shipping policy of your store, or 30-day refund allowance. More useful information for the customers, more chance they will engage with your store.
_ To encourage the download or viewing of an ebook or piece of content. Many websites offer freebies, especially an E-commerce store will offer the user guides for their customers, and they need popup to tell them that.
_ To introduce attractive discounts. This is mentioned above, especially for holiday events.
_ To ask your visitors a question to gather more information on their habits. This will increase the engagement of visitors as well as improve your online store by customers’ feedback.
_ To showcase a new product or product line to all visitors. Time for promoting new product, popups are here to help you.
Now, marketing is not simple like “You need something? Let go to my site and buy!”. Customer will research about product before come to your site, and you have to prepare for this. That is the reason why we have inbound marketing and SEO. Besides coming your site directly, they can come through other websites and blog articles talking about you.
Have you ever loved at the first sight with any products after read a review article?
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_ Detailed reports for insight understanding.
