This article aims to clarify the needs of having a website and importance of Internet these days. Let's start with the history of the Internet first to make the basis clear:
History of internet
The History of the Internet is consisted not more than 25 years ago. In 1990’s internet was invented in the result of development in telegraph system. The main purpose was to move the digital data between two different places easily and instantly in the form of electromagnetic mediums other than writing on the paper and mailing by post which requires days to transfer. By the passage of time the improvements result widely and now you are able not only to send data but this has become the most power full source to communicate. This is a well source of information related to every field of life as well as business.
What is a website?
A website is consisted of different kind of pages which may contain images, videos etc. The website is required to be hosted by a server that can be accessed only through internet. Each website has its unique name which permits everyone to access through its name called URL. A website can be of two types Static one or dynamic one. A webpage can be written in simple text form or in a complex one which contains languages that are working behind it. We may categorize a website in 4 forms that can be for personal use website, a Business website, government website or a non-profit organization website. Below are some of the major benefits of having a website:
1. A cheapest way to advertise your products/services
The website is the cheapest way to advertise that is far away from the huge amount to spend on other advertisement sources like TV, newspapers, highly paid marketing managers etc. Website is a source where you can place you ad for longer run as per your requirement which is a clear benefit of having your own website than ad placement on TV, where you can only advertise for hardly seconds to minutes. Another advantage of website is that the people have an access to you up to 24 hours and 7 days a week no matter it is a holiday or the end of the day when the shops have to close. You can post your unlimited business ads not to pay each ad each time to play on TV or to advertise in newspapers.
2. An easy & quick way to market yourself
You only have to hire a web development team available near you to develop your website it may cost only once. There you can post whatever you like about your business and business promoting ads. You do not need to spend huge amount on hiring actors, director or a team for commercial ad to advertise your business on TV. Another advantage for you is that you will not have to hire someone to make changes on your website, you can do it yourself. You only need to change the contents whether those contents are written by yourself or by using Content Management System for this purpose.
3. Better communication opportunities
Website is a good source of communication which only requires internet. Your existing customers and the visitors can contact you in more advance way to communicate with you through electronic mail by send you suggestions, their quarries and questions than by using mobile phones. You can advertise your new promotions easily by posting them on your website and the visitors can easily know them. More visits to your website means more visitors will have the opportunity to better understand about your business, your products and services that you offer. More promotions and discounts can encourage every visitor to come again and again to your website though you may have to generate a huge audience to your website that will not only boost up your business as well as that will effect on your website ranking.
4. Easy to access and accessible at anytime
Website is such an excellent opportunity for a business to become a renowned business in electronic world that can be easily accessed by the customers and visitors on a single click. For this purpose you can be accessed easily by knowing your website name or simply through search engines by your business or company names. You may have other options like forums and classifieds websites to promote your website. More ranking of you website will give the people opportunity to access you more conveniently. You have the better opportunity to place your contact addresses along with your destination maps like different branches where they are, from where your customers can access you easily. If you change your business destination to some other places your customers will find your new location from your website contact list.
5. Great resource for people to research on a specific topic
Internet has enabled every single user to better understand the product’s chemistry that which product is suitable for him. Website is an easy way to know what people require. It will help you to find out what people think about your business and products other than you contact them one by one or spending money on contacting them by making phone calls. You only have to use such features like online polls and online surveys to find out your customers will. They may give you suggestions to improve the products. Thus by welcoming their suggestions and comments you can make changes to better your business.
6. Business growth
Website is such a source to attract other investors to your business. From which you can have more investments for your business which results in your business expansion and therefore you will be able to launch more products to serve the customers well than before. Another advantage of new investments enables you to offer new, cheaper and attractive promotions those results in increase in the number of customers as well.
7. Well source of information
A website is an informative source containing tips and articles that help people to choose better. By posting new features like articles etc can also attract more audience and by this mean people visit your website more often to get more information. More information can attract more trust. Also people start trusting you therefore it results in increase in customers.
Yasir Liaqat is the owner of the website Penta Web Experts which is a
Web Design Essex company that has an expert team of graphic designer who have proven track record in the
Graphic Design Essex industry. You can check our Portfolio Here
E-Commerce Website Design Essex
