Small Business Niche: What is the perfect customer for you? http://EarnWhateverYouWant.com ===============
Time is precious, the small business niche is one of the best markets there is so your strategies should be as well. The SBA says that any business with less that 500 employees. Considering how small many of those are those small local businesses, there are a staggering number of needs.
What is the perfect customer you are looking for?
There are things that you need to do when not just seeking small businesses but keeping their business when you have it. You need to respect their independent spirit and treat them with respect. Don't treat them as a target but as a very important person or business. Come to them in a spirit of cooperation.
Make yourself their ally. There are very few of those businesses who have all the tools they need to be successful. What they need is you and what you have the ability to offer.
There are some things that you have to know about small businesses before you can do well at meeting their needs. You have to realize that even though they have an independent spirit they know full well their limitations and that they need to outsource quite a bit of work.
The small business owner has limited resources, such as time and money and keep a tight reign on what little they have. Each small business owner considers what they are doing to be the most valuable thing in the world. Small businesses also have a tendency to be very loyal to those who take care of them and treat them well.
Time is precious to the small business owner. Learn to value theirs and they will value yours. The small business owner already puts in a lot of time as it is. Be quick and to the point with what you are trying to offer the small business in your marketing strategy.
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Get to the point and get out of their hair as quickly as possible. Do let it be known that you are trying to show respect for their time. No need to be secretive about that.
In the same way realize that this isn't some big corporation with tons of cash to throw around. These are small businesses just like you who may be in a lot of debt already. They aren't suckers, they are shrewd business people who protect like a pit bull what little they have.
Remember this in your pricing (which is always a matter to consider in your marketing strategies) and remember it when you in communication with the small business owner. Show that you are not only aware to their limited means but show sympathy and a willingness to work out something with them.
Whatever you do, don't talk down to them. Treat them with respect and as not just your equal but as a very important entity. The strategies that you use in marketing to small businesses, if you want to be successful, have to show to them that they are the most important customers you will have which they truly are.
An effective online marketing campaign can be almost as important to selling as the product or service itself. It doesn't matter how great it is that you have made, it goes nowhere without a good way to market it. Because the marketing is so important it is easy to be intimidated by it but it doesn't need to be that way. You can build one if you break it down into bite size pieces.
First thing you need to do is figure out who your customer is. What is the perfect customer you are looking for? How old is my customer? What is their sex? Where do they work? What type of work do they do? What is their household income?
Is what I am offering realistically in their price range? Where do they usually go to look for what I am offering and what does it usually take to get their business. Not all of these questions apply to your particular product or service but the first thing for you do is find out what questions apply and then answer them.
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