People desire to know how to make money quick, but they do nothing to reach their goals. If you want good ideas to start a business, then look below...
Most people want to gain pleasure rather than have pain or discomfort. You could target niche products and services like massage therapy, pain medications, traveling planning, etc.
Many people want things that are rare and have value. You could target niche products and services like antiques, diamonds, collectibles, etc.
Most people want to overcome their obstacles. You could target niche product and services such as motivational audios, subliminal goal reminders, removing limiting beliefs.
Most people want to avoid trouble, or if in it to find relief. You could target niche products like legal products, legal insurance, law information, avoiding peer pressure, etc.
Many people want to be entertained. You could target niche products like comedy, music, TV shows, books, DVDs.