Blue Ocean Strategy is the simultaneous pursuit of differentiation and low-cost to create new market space.
Blue Ocean Strategy seeks to make the competition irrelevant by creating a leap in value for both the company and its buyers. The aim of
Blue Ocean Strategy is not to out-perform the competition in the existing industry, but to create new market space or a blue ocean, thereby making the competition irrelevant.
Based on a study of 150 strategic moves spanning more than a hundred years and thirty industries, It is proved that tomorrow’s leading companies will succeed not by battling competitors, but by creating “blue oceans” of uncontested market space ripe for growth. Such strategic moves—termed “value innovation”—create powerful leaps in value for the firm and its buyers, rendering rivals obsolete and unleashing new demand.
Blue Ocean Strategy consultant like Strategize Blue helps companies understand, formulate and execute
Blue Ocean Strategy
