Blue oceans, in dissimilarity, stand for all the industries not in survival today—the unknown market space, clear by competition. In blue oceans, demand is created quite than clash over. There is ample opportunity for rise that is both profitable and hurried. In blue oceans, competition is irrelevant because the rules of the game are waiting to be set. Blue Ocean is an analogy to describe the wider, deeper potential of market space that is not yet explored.
Facebook has experienced such growth because of its value innovation. The corner-stone of
Blue Ocean Strategy is ‘
Value Innovation’.