Small companies are investing 40% of their total marketing budgets on website content, blogs, social media, video, e-newsletters and webinars, according to a new survey conducted by Junta42.
It’s not something that surprises us - and it shouldn’t really surprise you, so rife is the talk of blogging, social media and so forth - but it’s nice to see in writing, as it were.
What it says to us, and really it’s as plain on the nose on Gérard Depardieu’s face, is that, day-by-day, people in the commercial world are recognising that ordinary consumers value online content. In fact, they expect it. And it had better be good.
The great thing is, though, that small businesses with far less in the way of marketing and advertising cash than blue chips can level the playing field with online marketing. If small companies have the desire to create quality content, their online impact can be equal to that of larger businesses and competition.
So… the questions you have to ask yourself as someone running a small business and not enough time in the day are 1. Do I, or does someone within my small and very busy team, really have time to be creating arresting online content such as blogs, news stories and Twitter posts? 2. Does the talent to create excellent content actually exist in-house? 3. Is there someone out there with a real understanding of my business that can create this content for my business at an affordable price?
We at Intune can’t necessarily answer the first 2 questions for you (though we can take an educated guess in response to each and answer 1. Probably not 2. Maybe, but haven’t you or the person you’ve identified got enough to do already?), but we can definitely answer number 3: Intune’s team not only consists of web developers, designers and sales professionals, but also of social media experts and copywriters that specialise in creating fantastic online content for companies whose future success they really care about - and they do it for a price that won’t make your toes curl.
