Author Topic: uphold the brand concept of "quality deciding the future"  (Read 1288 times)

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PeterLIU

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uphold the brand concept of "quality deciding the future"
« on: March 07, 2011, 05:45:32 AM »
This paper deals with a framework within which economic development research from the perspective of historical inheritance can be conducted.

During the year 1976, the company Abercrombie & Fitch filed a bankruptcy case. Hence, it was further separated from the Manhattan store the very next year, that is, 1977. This was the phase wherein the company faced many changes and underwent modification to build itself to what it is now. During the year 1978-79, the Oshman's sporting goods relaunched the organization to turn it into a novelty and hunting items specialist. Various branches were also opened in different parts of America. In 1988 Oshman sold the company to a private limited firm.
 
And now, the  Abercrombie&Fitch online stores are known world wide for their casual apparels. The company still deals with the elephant guns and various novelty items, but the most popular amongst all are its casual wear clothes for both men and women including Abercrombie & Fitch cargo pants, A&F  shirts, abercrombie & fitch shorts, abercrombie  adirondack jacket, abercrombie and fitch bikini, etc. The company is in the limelight since 1997 because of its high profiled luxury brand apparels. The advertising of the brand also helped him to acquire a wide prospect of popularity and fame. Apart from such issues, the legal conflicts of the brands along with its employment practices also helped him acquire a wide range of popularity and be in the news continuously.

Strive to accurately convey the brand concept, with a sales force to carry out visual integration.
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