Fidelity Media, the brand safe advertising network, is pleased to announce today the launch of its own independent
self serve advertising platform 'McTraffics'.
The McTraffics platform will allow users to build ad campaigns quickly and simply, with a suite of dedicated tools that allow for control over geographical visibility and frequency capping. A variety of common ad formats are supported including 300x250 medium rectangle, 728x90 leaderboard and 160x600 wide skyscraper.
“Running an advertising campaign with the most ad networks is often problematic for smaller advertisers,” remarked Oleg Naydenov, Managing Director of Fidelity Media, “this is largely due to the high minimum ad-buys upwards of $2500. McTraffics has been created as a marketplace for online marketing enthusiasts and internet entrepreneurs who cannot take risks in the same way as larger companies or simply do not require large-scale media buys. We're sure that with a successful trial McTraffics's clients will take the opportunity to drive real volumes to their sites.”
With eCPM's from as low as $0.30 USD and the flexibility and control of a
self-service advertising marketplace the McTraffics platform from Fidelity Media should be included in any advertisers media plan when looking to buy ads online.
About Fidelity Media:
Fidelity Media is an
advertising network which provides optimal remnant solutions to digital media publishers, marketers, brands, agencies, and networks. Established in 2007 Fidelity Media provides publishers with niche quality advertising content and advertisers with sites where they would be happy to run campaigns on. Following by this approach makes it possible to meet the needs of publishers and advertisers alike. McTraffics allows publishers to extend their reach and optimize their inventory. At the same time advertisers get the chance to take an advantage of the site specific optimized marketing budgets and enhance the effectiveness of the client's campaigns.
