Brand..is very important. Brand is not just symbol and logo, but it's about company identity to reflect goals. So that, brand needs awareness from the customer. There are a lot of ways to make brand awareness for our brand. For example is using television, banner, magazine, and newspaper. But these media is a little bit expensive. We must spent more budget for these media. We also find difficulties when we measure accurately how effective it is.
Is there another option to make brand awareness ? Yes, of course, we prefer using mobile marketing
WHY? As you know that we have entered to the new era, which communication technology and internet have became the most important aspect in our daily life. For example, when we are at airport, we can see people there sitting and doing online activity such as browsing, checking their email, and of course they are using their smart phone gadget while waiting their plane. Why we don't use this chance , and try to promote our brand through mobile ?
Is it possible and worth to promote our brand? Of course it's possible and really worth. We should do mobile marketing campaign for our brand, because it's not only boosting brand awareness but it also our revenues. By mobile marketing campaign, we can enlarge and be more targeted our market. So HOW??? First step, We must analyze our target market and segmentation place. It means Whom we will be targeted for our mobile campaign.We can start the campaign by joining mobile ads network and designing it, and try to put mobile phone ads. We can see and measure how effective our mobile phone ads. We can also track respondent who click our ads, so we can measure the awareness level and how success our campaign. And it also more affordable.
By the time we can see the result and prove how mobile marketing campaign can boost brand awareness and of course the increasing income.
by:
Andy Zhuang -
http://www.mobgold.com
