If you are working with inbound calls, you absolutely need to track your calls.
Without Call Tracking, you will have insight into how your calls are converting, how to improve your call flow or how to make more money from your calls.
Here are just some of the things that
call tracking software allows you to do:
Attribute phone calls to specific marketing channels.
Route callers to different target destinations.
Track and record when calls are connected.
Reporting and Analytics for optimizing call flow.
The key benefit to call tracking is that it helps you:
Better understand your potential clients and which marketing strategies are working for your business.
While it can be relatively easy to track what is working on your website using tools like Google Analytics; tracking phone calls is much harder.
How Call Tracking Works
Call tracking uses a unique phone number to track information and route the call to another destination.
When a potential customer sees the number and clicks to call, your tracking system automatically records attribution data and forwards the call.
A good call tracking system tracks the entire caller journey from beginning to end and provides detailed reports and analytics about the call.
Call Tracking enables businesses and marketers to optimize their call flow and caller experience to ensure no call goes to waste.
