First you need to have a target market. Who is going to be your target market? Well, everyone. The best thing to do, though, is to look for a niche. Your niche could be small businesses who need very little online presence but who do not have the time, money, knowledge, or resources to pull something like that together.
Having that online presence can be incredibly helpful to a small business and you can make it happen. Sure they won't be bringing in the big bucks for you that some huge corporation will have but what you will find is that not only will they be loyal to you, they can get referrals for you and can e easily found. You could even go after a certain niche of small businesses.
It could be anything associated with the medical field, or sports, or the outdoors, or any niche. The sky really is the limit. The more you get to know a niche, the better you will be at designing a marketing and advertising campaign around them.
As someone who makes it their business to do marketing and advertising for others it may be that the hardest company to promote is yourself. There is nothing wrong with a little shameless self promotion. We are going to look at some reasons that it shouldn't be so difficult and how you can have one that is successful.
The first thing that you need to do is consider yourself a client. What are the things that you do when you are starting an advertising and marketing campaign for someone else. An advertising and marketing campaign for yourself can also be tailored to go after a certain niche. It can also turn off a niche just as easily.
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Consider all of the tailoring to young, urban and “hip” people. It may have some funky music and slick graphics with swirly things and lots of dancing but will something like that be appealing to a group of doctors...who may, as a niche, have some very deep pockets? Probably not.
What about your website that has the goth thing going on or shows some great designs that would be good as a tattoo? Sure it might reflect who you are but does it reflect and draw in those people whose business you need and want. It isn't called selling out to cater to the likes of those whose business you desire. It's called selling.
Several years ago the band Metallica was talking about the criticism they have received for trying to reach a broader market. Their lead singer, James Hetfield, said “sure we sold out....every seat in the house.” The successful strategies used will take note of these things.
If you are one of the big hotel chains then an Internet marketing strategy isn't really a problem. More than likely you have name recognition going for you as well as a lot of cash and resources available to get the work done. Many of the best hotels that the public will find are just like yours, small independent hotel that makes people feel comfortable.
Independent hotels will have a special feeling that no big chain can imitate. You have created or are creating a place that is near to the hearts of people who will keep coming back year after year. The only problem is, you still need to be competitive. There are many things that you can offer customers and letting them know what it is that you have to offer can be very helpful to your success.
The best thing that you have to work with is those customers that you have already. Make sure that you get their email and create a list using them. Create a newsletter letting them know about things that are going on not just with the hotel but in the surrounding area.
Find out what is going on in the community and let your newsletter be an ad for your community. Another thing that you can do is try and give them incentives to get friends and acquaintances to go to the hotel. Give them a discount or gift certificate for telling new customers about you.
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