Sentiment analysis using product review data employs advanced algorithms to discern consumer opinions towards products. By categorizing sentiments as positive, negative, or neutral, businesses glean actionable insights into preferences and satisfaction levels. This analysis unveils trends, identifies strengths, and pinpoints areas for improvement, informing product development and marketing strategies. Challenges include handling linguistic nuances and sarcasm accurately. Nonetheless, leveraging
sentiment analysis using product review data enables businesses to refine products and bolster brand loyalty. This invaluable tool equips companies to adapt swiftly to consumer sentiments, fostering sustainable growth and competitiveness in the market.
