Author Topic: the modern relevance of the marque  (Read 1282 times)

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PeterLIU

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the modern relevance of the marque
« on: March 07, 2011, 05:36:57 AM »
In the design can accurately grasp the traditional culture the utilization, thus inherits and develops, causes the modern design chemical property and the vitality.

Abercrombie and Fitch is the most famous brand of New York, dealing with the casual wear of men and women ranging between the ages of 18 and 22. abercrombie and fitch stores have a record and hold the goodwill of distributing and dealing with some of the best materials in casual wear. The brand is acclaimed worldwide and is operating in more than 300 locations worldwide. The CEO of the Abercrombie & Fitch stores, Mr. Michael S. Jeffries says the brand is an international brand appreciated all over.

 

Abercrombie&Fitchh New York holds a very old and a profound history of its business. The organization which is now popularly known as the A&F  now was initially founded in 1892 in Manhattan by David T. abercrombie  and Ezra H. Fitch. Initially, the famous A&F brand was known for its elite class sport wear and apparels. It was earlier the choice and the favorites of the elite class. The expensive sporting equipments like fishing rods and short guns restricted the brand to be the choice of the elite class only.

 
Meanwhile, we  should  try to explore a popular question in modern art, "How to inherit and develop the traditional art by using modern design measure". It is a new veiw on base of traditional culture.




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