Search engines like Google, Yahoo, and Bing are where the corporate battles for consumers ae being waged on a daily basis. The race to claim a top ten/first page ranking on rGoogle, for instance, now draws an ever increasing slice of company advertising budgets as they reduce spending on less efficient and untrackable advertising venues like traditional media. In areas with many competitors the costs of implementing search engine optimization and marketing strategies can command funding that not everyone can afford.
