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When we talk about modern advertising methods,
we can't forget autoresponders because they are
very important. An interested visitor who has been
strolling through your site has finally come to just
what she is looking for and is about to make a purchase.
It's afternoon and her dog suddenly jumps down,
and the priceless tree topples over.
In the blink of an eye, your visitor exits your site,
and your sale is dust - unless you have had the
foresight to utilize an autoresponder that has captured
her email address.
If you have installed an autoresponder, you can then
follow-up with her, and in all probability, make the final sale.
Autoresponders are remarkable, modern advertising methods
that do so much more than just automatically answer
your email. Here are a few ideas that will help you
to creatively and productively use your autoresponder
to transform the casual visitor into a profitable customer:
* Use an autoresponder on your order page.
Post a request form for visitors to be notified of
special offers or discounts in the future. This creates a
very effective mailing list that contains the names
of people who are already your customers.
* Put your links page on your autoresponder.
It should contain up to fifty links that would be of particular
interest to your visitors.
* Publish a newsletter. Certain quality autoresponders
will manage subscriptions and follow-up with prospects.
Your newsletter can keep your visitors informed about
your services or products, while building your reputation
as a credible expert in your particular business.
* Distribute advertising. Let's say you sell advertising
on your website or in your newsletter or e-zine.
Set your autoresponder to send the information
about rates and how to place an ad automatically
to all prospects' email addresses.
* Publish a newsletter only for your affiliates.
Inform them of current sales you are running and
of promotional material that your affiliates can
use themselves to increase their commissions.
* Write reviews. Cover books, software, music,
e-books, movies, etc., and put each review in
an autoresponder. Review your affiliate programs,
using a link to your affiliate's page in your autoresponder.
* Distribute your articles. Writing and distributing
targeted articles is a powerful tool to build your
business credibility, bring traffic to your site, and
increase your sales potential.
Helping others, or giving them what they need, as part
of a 'value' exchange is what business is all about.
Massimo D'Amico
