he website should be an extension of any offline media, advertising or branding that you have. It is always helpful to be provided with a brochure, some marketing literature or the annual report to help get a feel for the company, so include them with the brief. In order to get an idea of the kind of site that you want, it is worthwhile noting three or four websites that you like – not necessarily competitors’ or sites related to your industry, just give a few example sites that you like the colour schemes of, the navigation, or the interactive elements. The content of your new website The website is often overlooked when considering the website brief. The promotion of your website, in terms of increasing visibility in search engines and generating a sense of engagement, is vitally important to the continued success of the site. There are a number digital marketing activities that you should consider: HOW TO BUY SHARES ONLINE. Social media campaigns. Search Engine Optimisation (SEO). Pay-Per-Click (PPC) and Display Network adverts (image & rich media adverts on relevant websites) Content marketing – i.e blogs, video content, newsletters, social media. Banner advertising on related websites. Affiliate marketing 84150
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