In 2010, a research named Blue Research by Janrain has shown some interesting results about social login for websites:
86% of customers confirmed being annoyed by the requirement to create a new account at websites and said they would actually change their behavior such as leaving the page or turn to other sites if it is possible, etc.
88% reported to submitting incorrect information or leaving form fields incomplete.
90% admitted to leaving a page now that they cannot remember their login sign-in information rather than spending time on recovering their accounts.
In fact, 77% replied that social login is “a good solution that should be offered,” with 41% preferring social login over creating a new user account or using a guest account.
BSSCommerce gladly introduce
Social Login extension for Magento 2 – the best solution to let customer conveniently log in on site through their social accounts.
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Get the Social Login to speed up login process
